The Business Side of Skating in the US: Sponsorships and Endorsements
Posted: Sun Jan 19, 2025 10:05 am
Top skaters in the US are not only competing but also securing sponsorships and endorsements from major brands. The financial aspect of skating has turned into a lucrative career for athletes like Ashley Wagner and Evan Lysacek. How do you think the business side of skating influences the sport's development? Do sponsorships help the sport grow, or do they make it more commercialized?