The Role of Media in Popularizing Tennis in the US

[Sora]

ESPN and Tennis Channel play a significant role in broadcasting tennis in the US, bringing matches to millions of fans. Social media has also allowed players to connect directly with their audiences. How do you think media can further boost tennis viewership in the US?

[Player101]

I didn't trust the media much, they tend to distort everything almost always but looking at the bright side it is good that they give popularity to the sport of tennis

[Burgandy]

Media can further boost tennis viewership in the US by leveraging storytelling, accessibility, and technology. Highlighting personal stories of players, including their struggles and triumphs, can create emotional connections with fans. Expanding live coverage beyond traditional TV to include streaming platforms ensures broader accessibility, especially for younger audiences.