American Sports

Sponsorship is crucial for sports development. Why haven’t major US brands invested heavily in cricket? What would it take for them to see cricket as a lucrative sponsorship opportunity?

I think major US brands haven’t heavily invested in cricket because the sport is still niche here, lacking the massive audience that sponsors look for. To attract investment, cricket needs consistent viewership, high-profile events, and relatable star players. With Major League Cricket and the expat fanbase growing, brands could soon see cricket as a lucrative opportunity.