American Sports

Soccer viewership in the US has skyrocketed in recent years, with the World Cup and MLS drawing record audiences. What’s driving this growth? Are streaming platforms and diverse demographics the main factors? How can soccer organizations further capitalize on this momentum to expand the fanbase?

In my opinion, soccer viewership in the US is experiencing explosive growth. Increased media coverage, the rise of streaming platforms, and the success of both the men's and women's national teams have captivated a wider audience. The growing popularity of MLS and the global appeal of international tournaments like the World Cup are further fueling this surge in viewership, solidifying soccer's position as a major sport in the United States.

I have seen this growth firsthand, especially during the 2022 World Cup, where watch parties were everywhere. Streaming platforms like Apple’s MLS Season Pass make soccer more accessible, while the USWNT’s dominance draws new fans. Personally, I’ve noticed younger audiences embracing the sport, which bodes well for its continued rise.

soccer viewership is steadily growing in the U.S. The increasing popularity of Major League Soccer (MLS), along with rising engagement with European leagues like the Premier League and La Liga, indicates a growing fan base. Events like the World Cup, particularly with the 2026 tournament to be hosted in the U.S., have helped boost interest.

One can attribute the growth of soccer in the US to the coming of major superstars such as Lionel Messi from Europe. We now have top guys joining the league, and most of the fans would want to watch these guys push to play the game. This is a major drive that has increased viewership in the US.