American Sports

From ESPN to Apple TV, broadcasters play a critical role in growing soccer’s audience. Are current TV deals enough to promote the MLS and international competitions in the US? How can broadcasters improve coverage and make the sport more accessible to casual fans?

In my opinion, broadcasters play a vital role in growing US Soccer. Engaging and insightful commentary, coupled with high-quality production, can captivate audiences and attract new fans. By showcasing the passion, skill, and excitement of the game, broadcasters can elevate the profile of US Soccer and contribute to its long-term success.

Current TV deals, like ESPN and Apple TV’s MLS partnership, are a step forward but still have room for growth in promoting soccer to casual fans. Personally, I think broadcasters could improve by offering more in-depth analysis, behind-the-scenes content, and localized broadcasts. Expanding coverage of international competitions like Copa America and Champions League, with user-friendly apps and free-to-air options, would also help engage a broader audience. Creating accessible, engaging content could make soccer more relatable and exciting for new fans.

Soccer broadcasting in the U.S. has expanded significantly with major networks like ESPN, FOX, and NBC covering MLS, Premier League, and international tournaments. Streaming services like Apple TV (MLS Season Pass) and Paramount+ (Champions League) provide greater accessibility. Increased coverage, analysis, and bilingual commentary have helped boost soccer’s popularity nationwide.