Commercializing Track and Field: Can the US Do More?

[G-One]

Unlike football or basketball, track and field struggles to capture consistent mainstream attention. But with charismatic athletes like Noah Lyles and Sha’Carri Richardson, there’s potential for change. What can USATF do to boost sponsorship, viewership, and media coverage for the sport? Is it time for a professional league or better digital marketing strategies? Share your ideas on how track and field can shine brighter commercially.

[JeanD]

Despite elite talent, U.S. track and field lacks mainstream commercial appeal. Initiatives like the Grand Slam Track Series and Athlos NYC aim to change this with prize money and entertainment value. More storytelling, athlete branding, and sponsorship deals—like in the NBA or NFL—could elevate the sport’s visibility and financial potential.