Why Aren’t More US Companies Sponsoring Cricket?

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Sora
Posts: 187
Joined: Sun Jan 12, 2025 10:36 am

Why Aren’t More US Companies Sponsoring Cricket?

Post by Sora »

Sponsorship is crucial for sports development. Why haven’t major US brands invested heavily in cricket? What would it take for them to see cricket as a lucrative sponsorship opportunity?
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G-One
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Joined: Thu Jan 16, 2025 5:46 am

Re: Why Aren’t More US Companies Sponsoring Cricket?

Post by G-One »

I think major US brands haven’t heavily invested in cricket because the sport is still niche here, lacking the massive audience that sponsors look for. To attract investment, cricket needs consistent viewership, high-profile events, and relatable star players. With Major League Cricket and the expat fanbase growing, brands could soon see cricket as a lucrative opportunity.
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